Fashion and me go way back.
Back to the times when permed curly hair, denim overalls, knee high socks with clogs a la Cher from Clueless, scarily high platform “Spice Girls” shoes and mood rings were considered “fly” or, “wicked” or was it “da bomb”?. You catch my drift.

One thing I applaud is when fashion comes with a true, from-the-heart statement. And by statement fashion, I don’t mean this…

this-girl-needs-a-nap-women-s-long-sleeve-jersey-t-shirt-621Although this girl definitely needs one. Always. Wishing. Hoping. Dreaming.

Okay back to what I was talking about… fashion with a statement!

As a proud Sears Mom, I was thrilled to learn of there amazing partnership with Because I am a Girl.

Because I am a Girl is a global initiative to end gender inequality, promote girls’ rights and lift millions of girls – and everyone around them – out of poverty.

The Because I am a Girl initiative was founded by Plan International, one of the largest international charities in the world. Founded in 1937, Plan has supported girls and boys in the developing world for more than 75 years through collaboration with children, their families, and their communities.

Why focus on Girls?
Girls in the poorest regions of the world are among the most disadvantaged people on the planet.

Girls are more likely to:

  • live in poverty
  • be denied access to education
  • be denied medical care
  • be malnourished

…simply because they’re girls.

And yet, studies show that investing in girls – and ensuring they have enough to eat, an education and a safe environment – is the key to transforming lives, lifting families, communities, and entire nations out of poverty.

That is so amazing!
And even more amazing? One percent (1%) of all of Sears’ Girl Confidential brand sales go toward the charity! Donations support projects which improve the lives of girls in developing countries and give them equal access to health care, education, protection, independence and an opportunity to participate
in society.

 Being a mother of a girl, this hits home and definitely pulls at my heart strings.


Hold on, it gets even better!

For the spring LOOK Sears collaborated with Plan Canada on limited edition t-shirts and totes made in Bangladesh. One hundred percent (100%) of the proceeds of the sales will be given to Because I’m a Girl to be invested back into Bangladesh to provide education and community programs for girls.
The shirts are now only $14.97 and the totes are $9.97.

There you have it. That’s the kind of statement fashion I’m talking about.


BIAAGSearsCheck out the Girl Confidential Collection at Sears Canada here.

I always said my daughter who is 5 1/2 has always had an “old soul” filled with empathy and compassion at such a young age. Now that she’s getting older, I have been involving her in community volunteering and charities.

Last year during the Christmas season, she participated with me for the first time in the Toys for Tots initiative in our community to help bring the joy of Christmas to needy children.
She understands how blessed she is that she has a roof over her head, yummy food to eat and an abundance of wonderful toys and books.
She was so heartbroken and concerned to learn of many children that Santa wouldn’t be able to visit that Christmas. With the firm belief that every child deserves a Christmas treat, she willingly (at 4 years old) helped in making many children’s Christmas memorable!

Teaching my daughter the importance of making a difference in the lives of others and “giving back”, especially in empowering and helping other girls like her, makes my heart full knowing I am planting seeds of kindness and generosity for my daughter’s journey in life.

What are ways you communicate and demonstrate the importance of giving back with your kids?

I think a Girls Shopping Trip with my daughter and I is in order just in time for the beautiful Spring weather!
See you at Sears!

Disclosure: I am part of the Sears Mom Ambassador program with Mom Central Canada and I receive special perks as part of my affiliation with this group. The opinions on this blog are my own.

14 Comments on Fashion with a Cause: Because I am a Girl with Sears

  1. I’m glad that Sears is doing something. The whole premise of this I find a little off though.
    They “live in poverty
    be denied access to education
    be denied medical care
    be malnourished”
    But most of these people are in cultures dominated by men so the heart of the problem is that men aren’t kind. Teach your sons to treat others equals.

    • I agree, Nicole. It’s very sad and I only wish we can all continue to do more to educate the boys/men in these countries as much as we are the girls/women. Especially when it comes to gender equality.

  2. there’s a kickstarter underway by some young girls to launch age appropriate clothing. people are noticing how off base fashion can be for children

  3. awe it’s so sweet that your daughter understood at such a young age, I think it’s awesome that she is starting now at such a young age, she is going to have a loving and kind heart

  4. I love the Because I Am A Girl initiative, it’s done a great job of promoting and educating girls and their circumstances in other countries.

    Ah, fashion. Takes me back. Mood rings were so in then!

  5. Kudos to Sears for giving back! Will have to buy one of the shirts for my niece. Such an important thing to do and an important thing to teach our kids!

  6. I love that Sears is doing that! I do volunteer work with the kids around our community so they know how lucky they are to have what they have and to show them that when others need help, we help them.

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