If there’s one thing that can totally transform your entire look, it’s your hair.

Being a very busy mom of two under 5, days are shorter, nights are longer and time is not on my side.
But you know what, this doesn’t have to mean I stop caring about how I look.  I still do!

Aside from a great pair of well-fitted jeans (which is near impossible to find these days) and some rouge, and maybe perhaps even a quick spritz of my favourite scent, another thing that makes feel drag to fab is my hair.

My hair has a natural wave to it which I like but sometimes it does not cooperate and ends up looking odd if I do not style it afterwards.
Plus, after pregnancy, it has lost it’s shine and luster. *Insert sad face emoticon*

Next to my blow dryer and brush, the most important styling tool in my hair vault is my flat iron or as others may call it, my straightener.

I’ve owned pretty much some of the best brand name flat irons over the last few years, sadly lost one during travel and another to old age.
So one of the biggest mistakes I made was purchasing one of those more affordable pharmacy-brand straighteners thinking why not?
That was a fail on all counts.

Not only did it not straighten well enough because the heat didn’t go high enough, but it also damaged my hair more and after straightening, there was absolutely no shine.
On top of that, once any humidity or water got near my hair, forget I even spent 15-30 minutes of my life torching my hair.  Bye-bye smooth and sleek hair, hello frizzy hot mess!

Stop wasting your money on flat irons that will only do more damage to your hair.
Meet Rowenta Beauty Double Straight.

Truth be told, I have never owned a Rowenta product before; however, I do have some close friends that have and have had nothing but positive things to say about their products.

I was sent a Rowenta Double Straight to try out for myself and I was very curious to see if it was worth the cost for it.  The Rowena Beauty Double Straight retails for $179.99.
Which is average of a salon-quality straightener, by the way.

The key features:

  • Double the styling power: this super efficient unique technology combines two straightening actions to deliver smooth, shiny, fabulously frizz-free in one stroke.
  • Instant heating built-in comb with Ultrashine Nano Ceramic technology: takes a step out of the straightening process by keeping hair taut as the ceramic coated plates smooth it to perfection
  • Up to 450° F heat
  • 30 second instant heat-up  
  • Ionic generator
  • LED digital temperature display
  • 1” slim plates
  • Swivel cord

So after brushing my hair and letting the flat iron heat for about a minute (my old store-bought straightener took me anywhere between 5 – 10 minutes for optimum heat but still not hot enough to tame stubborn waves).

This is the result after not two or three, but just one run-through. 

Sleek, shiny and it feels great to the touch!
It literally took me only 10 minutes to do my entire head.
Looking into the sink after, I even had very little strands of hair in there which meant it did not aggravate my scalp and tug out my hairs.

I’m in love.

Here’s the before and after.

The end result?
Fast heating and styling (this was SO important to me in my hectic lifestyle), zero frizz, lots of shine and because of the ceramic plates — damage protection!

To learn more about Rowenta Beauty Products, you can visit them at: http://www.rowentabeauty.ca.
I’m looking into their 2 in 1 Straight & Curl and Infini Pro Auto Sensor Dryer for my next hair tools purchase.

How would you like a Rowenta Beauty Double Straight of your own?

Thanks to Rowenta Beauty, one of you lucky duckies is walking away with a brand new Rowenta Beauty Double Straight {ARV $179.99} of your own!

To be eligible, simply enter via rafflecopter below.

*Open to Canadians only.*
Contest ends February 8th.

a Rafflecopter giveaway

43 Comments on Let’s Get This Straight: Rowenta Beauty Double Straight Review & #Giveaway

    I used to use the Conair one that had the comb that detached and it was great but eventually they discontinued it. I went to Sally’s and Ulta and almost bought one by hot tools but I was discouraged. I turned around and saw this charm on the shelf and new instantly it would be like my old one if not better. Turns out it was the best hair product purchase I have ever made! Highly recommend it. Don’t even waste time contemplating just buy it!

  2. i like the fact that when i am half asleep in the morning and forget to plug it in i only need half a minute and i am ready to go!

  3. I love the fact that you have tried it and were able to show clearly that after one stroke you hair was beautifully straight! I have thick, frizzy, unruly hair and have tried other products in the past. they have all failed simply because it took forever for my hair to become straight and for me 3/4 of an hour was time that I did not have. This would be such a treat to try!

  4. I love all of the features lol, but the swivel cord and the 30 second heat up are two of my favourite! I also love how quickly it did your whole head of hair!


    nancyrobster at gmail dot com

    Anne Taylor

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