I grew up in a household where fitness was a fundamental part of our day-to-day — my father was a basketball coach (and former college athlete) and he prides himself on keeping fit.  Although I may not have been an all-star athlete like my dad or my sister growing up, I had a deep appreciation for athletics and the importance they have in building, not only ones physical strength and stamina, but teamwork, confidence and principle.  I was especially content and filled with pride in seeing the advancements in female athletes.

My daughter, who is an avid and flourishing little swimmer, is very energetic, vigorous and sporty.  On top of swimming, she has also started Karate (her choice!) and has also expressed interest in getting into a few other sports.  She watches sports on television and had already asked the question that rings true for us all: “Why aren’t there any women in major league pro sports teams?”  It’s a question we all wonder about.  Why is there still a division when it comes to gender in sports?  I can’t wait for the day that we see a mix of female and male athletes in the Toronto Blue Jays or Montreal Canadiens.  

My hope as a mother is to have my children, especially my little girl, be treated equally and to her full potential when it comes to all things as they grow older, particularly when it comes to athletics.  

DYK: Nearly three-quarters (72%) of girls say they are unable to participate to their full potential in high school athletics. According to research done by Playtex Sport, many Canadian girls say their ability to participate in high school sports is limited because they can’t afford athletic participation fees, uniforms or transportation. The research also revealed that Canadian girls think boys’ teams often get more support.

$50,000 in funding awarded to high school girls’ sports teams with the first Playtex® PlayON™ Canada Grant Program

If you recall last year I wrote a piece in collaboration with Playtex® Sport introducing the super amazing Playtex® Play On® Canada Grant, a program that will sponsor up to $50,000 to help fund girl athletic teams across Canada, and encouraging girls from across Canada to apply.  You can check out my post here.  

I am excited to announce that after 215 deserving grant submissions from high schools across Canada, the 13 recipients have been selected!

The 13 high school girls’ teams represent a variety of sports including swimming, soccer, basketball, weightlifting, rugby, wrestling, field hockey, curling and volleyball. These teams come from all over Canada, from Campbell River, BC to Summerside, PEI. Grant applicants requested all different types of items to help their teams Play On but the most requested items were new uniforms and gear.

Playtex Sport has partnered with Canadian and Olympic champion wrestler Erica Wiebe to surprise one of the grant recipients – West Humber Collegiate Institute girls’ wrestling team – with brand new wrestling gear! She sends a powerful message of perseverance and positivity. The reveal – and the girls’ reactions – was captured on film and you can view and share it here.

Share and Donate 

From February 15th to July 15th, Canadians can help increase the 2017 Playtex Play On Canada Grant fund by an additional $25,000 by simply sharing the video featuring Erica Wiebe on Facebook or Twitter.  

Share this video by July 15, 2017 and Playtex Sport will add $1 to the Playtex Play On Canada Grant Fund–up to a maximum of $25,000:  http://9nl.es/0ev2

I couldn’t be more thrilled for these young female athletes.  I am looking forward to seeing how they excel (along with all the other young up & coming burgeoning girl athletes) in the years to come.

Keep on the look-out as over the next few months, I will be sharing some more exciting Playtex® Play On™ news including fun giveaways and more!

To learn more about the grant recipients, visit playtexplayon.ca/grant-program-recipients. Canadians can also join the conversation about girls’ high school athletics in Canada on Instagram and Twitter @playtexplayon and on Facebook at facebook.com/PlaytexPlayOn/ using #PlayONca.

Do you have any female athletes in your family?  What would you love to see for young females in sports in the years to come?

Disclosure: This is a sponsored post in collaboration with Playtex® Sport; however, all opinions expressed are entirely those of the author.

16 Comments on Play On, Girls! Announcing the Playtex® Play On™ Canada Grant Recipients

  1. My niece is actually turning out to be quite an athlete. When she was younger she was a little clutzy but she kept preservering and now it is so natural to her. It’s nice to see companies supporting this.

  2. I was so very pleased that my daughter finally sparked an interest in sports and physical activity! It’s been SOOO good for her 🙂

  3. WOW that is a high percentage of girls that cannot participate in sports at school! I had no idea it was that high! Definitely shared the video <3

  4. WHat a great initiative! I never even knew there were girls’ wrestling teams. I love seeing girls embracing sports that are not thought as being for them and I admire these athletes for their hard work.

  5. I’ll definitely share this video. I live in a household full of males, but, I did run a full marathon this past October and am running a half marathon this year too. 🙂

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